How to integrate Metaads MCP with OpenAI Agents SDK

This guide walks you through connecting Metaads to the OpenAI Agents SDK using the Composio tool router. By the end, you'll have a working Metaads agent that can get ad performance insights for last week, create a new campaign for summer sale, pause all ads in underperforming campaigns through natural language commands. This guide will help you understand how to give your OpenAI Agents SDK agent real control over a Metaads account through Composio's Metaads MCP server. Before we dive in, let's take a quick look at the key ideas and tools involved.

Metaads logoMetaads
Oauth2Api Key

Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation.

50 Tools

Introduction

This guide walks you through connecting Metaads to the OpenAI Agents SDK using the Composio tool router. By the end, you'll have a working Metaads agent that can get ad performance insights for last week, create a new campaign for summer sale, pause all ads in underperforming campaigns through natural language commands.

This guide will help you understand how to give your OpenAI Agents SDK agent real control over a Metaads account through Composio's Metaads MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

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TL;DR

Here's what you'll learn:
  • Get and set up your OpenAI and Composio API keys
  • Install the necessary dependencies
  • Initialize Composio and create a Tool Router session for Metaads
  • Configure an AI agent that can use Metaads as a tool
  • Run a live chat session where you can ask the agent to perform Metaads operations

What is OpenAI Agents SDK?

The OpenAI Agents SDK is a lightweight framework for building AI agents that can use tools and maintain conversation state. It provides a simple interface for creating agents with hosted MCP tool support.

Key features include:

  • Hosted MCP Tools: Connect to external services through hosted MCP endpoints
  • SQLite Sessions: Persist conversation history across interactions
  • Simple API: Clean interface with Agent, Runner, and tool configuration
  • Streaming Support: Real-time response streaming for interactive applications

What is the Metaads MCP server, and what's possible with it?

The Metaads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Meta Ads account. It provides structured and secure access to your advertising assets, so your agent can perform actions like creating campaigns, managing ads, analyzing insights, and handling audiences on your behalf.

  • Automated campaign and ad creation: Quickly launch new campaigns, ad sets, and ads—including image, video, carousel, and collection formats—without manual setup.
  • Real-time ad performance insights: Instantly retrieve analytics and detailed insights for any ad account, campaign, ad set, or individual ad to monitor and optimize your strategies.
  • Audience management and targeting: Effortlessly create and update custom audiences, from customer lists to website visitors, so your ads reach the right people.
  • Campaign control and optimization: Pause or delete campaigns and creatives, allowing your agent to manage spend and keep your advertising up to date.
  • Creative asset automation: Generate, fetch, or remove ad creatives on the fly, making it easy to test new visuals or messaging across your campaigns.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step09 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Composio API Key and OpenAI API Key
  • Primary know-how of OpenAI Agents SDK
  • A live Metaads project
  • Some knowledge of Python or Typescript
2

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key
3

Install dependencies

npm install @composio/openai-agents @openai/agents dotenv

Install the Composio SDK and the OpenAI Agents SDK.

4

Set up environment variables

bash
OPENAI_API_KEY=sk-...your-api-key
COMPOSIO_API_KEY=your-api-key
USER_ID=composio_user@gmail.com

Create a .env file and add your OpenAI and Composio API keys.

5

Import dependencies

import 'dotenv/config';
import { Composio } from '@composio/core';
import { OpenAIAgentsProvider } from '@composio/openai-agents';
import { Agent, hostedMcpTool, run, OpenAIConversationsSession } from '@openai/agents';
import * as readline from 'readline';
What's happening:
  • You're importing all necessary libraries.
  • The Composio and OpenAIAgentsProvider classes are imported to connect your OpenAI agent to Composio tools like Metaads.
6

Set up the Composio instance

dotenv.config();

const composioApiKey = process.env.COMPOSIO_API_KEY;
const userId = process.env.USER_ID;

if (!composioApiKey) {
  throw new Error('COMPOSIO_API_KEY is not set. Create a .env file with COMPOSIO_API_KEY=your_key');
}
if (!userId) {
  throw new Error('USER_ID is not set');
}

// Initialize Composio
const composio = new Composio({
  apiKey: composioApiKey,
  provider: new OpenAIAgentsProvider(),
});
What's happening:
  • dotenv.config() loads your .env file so COMPOSIO_API_KEY and USER_ID are available as environment variables.
  • Creating a Composio instance using the API Key and OpenAIAgentsProvider class.
7

Create a Tool Router session

// Create Tool Router session for Metaads
const session = await composio.create(userId as string, {
  toolkits: ['metaads'],
});
const mcpUrl = session.mcp.url;

What is happening:

  • You give the Tool Router the user id and the toolkits you want available. Here, it is only metaads.
  • The router checks the user's Metaads connection and prepares the MCP endpoint.
  • The returned session.mcp.url is the MCP URL that your agent will use to access Metaads.
  • This approach keeps things lightweight and lets the agent request Metaads tools only when needed during the conversation.
8

Configure the agent

// Configure agent with MCP tool
const agent = new Agent({
  name: 'Assistant',
  model: 'gpt-5',
  instructions:
    'You are a helpful assistant that can access Metaads. Help users perform Metaads operations through natural language.',
  tools: [
    hostedMcpTool({
      serverLabel: 'tool_router',
      serverUrl: mcpUrl,
      headers: { 'x-api-key': composioApiKey },
      requireApproval: 'never',
    }),
  ],
});
What's happening:
  • We're creating an Agent instance with a name, model (gpt-5), and clear instructions about its purpose.
  • The agent's instructions tell it that it can access Metaads and help with queries, inserts, updates, authentication, and fetching database information.
  • The tools array includes a hostedMcpTool that connects to the MCP server URL we created earlier.
  • The headers object includes the Composio API key for secure authentication with the MCP server.
  • requireApproval: 'never' means the agent can execute Metaads operations without asking for permission each time, making interactions smoother.
9

Start chat loop and handle conversation

// Keep conversation state across turns
const conversationSession = new OpenAIConversationsSession();

// Simple CLI
const rl = readline.createInterface({
  input: process.stdin,
  output: process.stdout,
  prompt: 'You: ',
});

console.log('\nComposio Tool Router session created.');
console.log('\nChat started. Type your requests below.');
console.log("Commands: 'exit', 'quit', or 'q' to end\n");

try {
  const first = await run(agent, 'What can you help me with?', { session: conversationSession });
  console.log(`Assistant: ${first.finalOutput}\n`);
} catch (e) {
  console.error('Error:', e instanceof Error ? e.message : e, '\n');
}

rl.prompt();

rl.on('line', async (userInput) => {
  const text = userInput.trim();

  if (['exit', 'quit', 'q'].includes(text.toLowerCase())) {
    console.log('Goodbye!');
    rl.close();
    process.exit(0);
  }

  if (!text) {
    rl.prompt();
    return;
  }

  try {
    const result = await run(agent, text, { session: conversationSession });
    console.log(`\nAssistant: ${result.finalOutput}\n`);
  } catch (e) {
    console.error('Error:', e instanceof Error ? e.message : e, '\n');
  }

  rl.prompt();
});

rl.on('close', () => {
  console.log('\n👋 Session ended.');
  process.exit(0);
});
What's happening:
  • The program prints a session URL that you visit to authorize Metaads.
  • After authorization, the chat begins.
  • Each message you type is processed by the agent using run().
  • The responses are printed to the console.
  • Typing exit, quit, or q cleanly ends the chat.

Complete Code

Here's the complete code to get you started with Metaads and OpenAI Agents SDK:

import 'dotenv/config';
import { Composio } from '@composio/core';
import { OpenAIAgentsProvider } from '@composio/openai-agents';
import { Agent, hostedMcpTool, run, OpenAIConversationsSession } from '@openai/agents';
import * as readline from 'readline';

const composioApiKey = process.env.COMPOSIO_API_KEY;
const userId = process.env.USER_ID;

if (!composioApiKey) {
  throw new Error('COMPOSIO_API_KEY is not set. Create a .env file with COMPOSIO_API_KEY=your_key');
}
if (!userId) {
  throw new Error('USER_ID is not set');
}

// Initialize Composio
const composio = new Composio({
  apiKey: composioApiKey,
  provider: new OpenAIAgentsProvider(),
});

async function main() {
  // Create Tool Router session
  const session = await composio.create(userId as string, {
    toolkits: ['metaads'],
  });
  const mcpUrl = session.mcp.url;

  // Configure agent with MCP tool
  const agent = new Agent({
    name: 'Assistant',
    model: 'gpt-5',
    instructions:
      'You are a helpful assistant that can access Metaads. Help users perform Metaads operations through natural language.',
    tools: [
      hostedMcpTool({
        serverLabel: 'tool_router',
        serverUrl: mcpUrl,
        headers: { 'x-api-key': composioApiKey },
        requireApproval: 'never',
      }),
    ],
  });

  // Keep conversation state across turns
  const conversationSession = new OpenAIConversationsSession();

  // Simple CLI
  const rl = readline.createInterface({
    input: process.stdin,
    output: process.stdout,
    prompt: 'You: ',
  });

  console.log('\nComposio Tool Router session created.');
  console.log('\nChat started. Type your requests below.');
  console.log("Commands: 'exit', 'quit', or 'q' to end\n");

  try {
    const first = await run(agent, 'What can you help me with?', { session: conversationSession });
    console.log(`Assistant: ${first.finalOutput}\n`);
  } catch (e) {
    console.error('Error:', e instanceof Error ? e.message : e, '\n');
  }

  rl.prompt();

  rl.on('line', async (userInput) => {
    const text = userInput.trim();

    if (['exit', 'quit', 'q'].includes(text.toLowerCase())) {
      console.log('Goodbye!');
      rl.close();
      process.exit(0);
    }

    if (!text) {
      rl.prompt();
      return;
    }

    try {
      const result = await run(agent, text, { session: conversationSession });
      console.log(`\nAssistant: ${result.finalOutput}\n`);
    } catch (e) {
      console.error('Error:', e instanceof Error ? e.message : e, '\n');
    }

    rl.prompt();
  });

  rl.on('close', () => {
    console.log('\nSession ended.');
    process.exit(0);
  });
}

main().catch((err) => {
  console.error('Fatal error:', err);
  process.exit(1);
});

Conclusion

This was a starter code for integrating Metaads MCP with OpenAI Agents SDK to build a functional AI agent that can interact with Metaads.

Key features:

  • Hosted MCP tool integration through Composio's Tool Router
  • SQLite session persistence for conversation history
  • Simple async chat loop for interactive testing
You can extend this by adding more toolkits, implementing custom business logic, or building a web interface around the agent.
TOOLS

Supported Tools

Every Metaads action and event your agent gets out of the box.

Create Ad

Create a new ad within an ad set using the Meta Marketing API.

Create Ad Creative

Create a new ad creative using the Meta Marketing API.

Create Ad Set

Create a new ad set within a campaign using the Meta Marketing API.

Create Campaign

Create a new advertising campaign using the Meta Marketing API.

Create Custom Audience

Create a new custom audience using the Meta Marketing API.

Delete Campaign

Delete an advertising campaign using the Meta Marketing API.

Get Ad Accounts

Tool to retrieve all ad account IDs accessible to the authenticated user from Meta Ads.

Get Ad Creative

Get Ad Creative

Get Insights

Get insights data for a Meta Ads object (ad account, campaign, ad set, or ad) using the Meta Marketing API.

Get Meta Object

Tool to retrieve data for any Meta Marketing API object by its ID.

Get Page Accounts

Tool to retrieve permanent page access tokens for accounts managed by the user.

Get User

Tool to retrieve information about the authenticated user from Meta (Facebook) Graph API.

List Ad Creatives

Tool to list all ad creatives under an ad account.

List Ad Network Analytics

Tool to retrieve ad network analytics for a Meta Business using the Meta Marketing API.

List Ad Network Analytics Results

Tool to retrieve ad network analytics results for Facebook Audience Network.

List Ads

Tool to list all ads under an ad account using the Meta Marketing API.

List Agencies

Tool to retrieve agencies associated with a Meta Business or Ad Account.

List Assigned Pages

Tool to retrieve Facebook Pages assigned to a business user via Meta Marketing API.

List Assigned Users

Tool to list users assigned to a Facebook Page or Ad Account within a specific business context.

List Business Ad Accounts

Tool to retrieve all ad accounts owned by a specific Business Manager.

List Business Invoices

Tool to retrieve business invoices from Meta Marketing API.

List Client Ad Accounts

Tool to list all client ad accounts accessible to a business from Meta Ads.

List Client Apps

Tool to retrieve client apps associated with a Meta Business using the Marketing API.

List Client Instagram Assets

Tool to retrieve Instagram assets that are shared with a business as a client using the Meta Marketing API.

List Client Offsite Signal Container Business Objects

Tool to retrieve client offsite signal container business objects for a business from Meta Marketing API.

List Client Pages

Tool to retrieve client pages associated with a Meta business.

List Clients

Tool to retrieve client businesses associated with a Meta Business Manager.

List Collaborative Ads Collaboration Requests

Tool to retrieve collaborative ads collaboration requests for a Meta Business using the Marketing API.

List Collaborative Ads Suggested Partners

Tool to retrieve collaborative ads suggested partners for a business from Meta Marketing API.

List Initiated Audience Sharing Requests

Tool to retrieve initiated audience sharing requests for a business using the Meta Marketing API.

List Managed Partner Ads Funding Source Details

Tool to retrieve managed partner ads funding source details for a Meta Business.

List Owned Apps

Tool to retrieve apps owned by a business from Meta Marketing API.

List Owned Businesses

Tool to retrieve businesses owned by a parent Business Manager from Meta Marketing API.

List Owned Instagram Assets

Tool to list Instagram accounts/assets owned by a Meta Business.

List Owned Offsite Signal Container Business Objects

Tool to retrieve owned offsite signal container business objects for a business from Meta Marketing API.

List Owned Pages

Tool to retrieve Pages owned by a Business Manager from Meta Marketing API.

List Pending Client Ad Accounts

Tool to retrieve pending client ad account access requests for a Business Manager from Meta Ads.

List Pending Client Apps

Tool to retrieve pending client apps for a Meta Business.

List Pending Client Pages

Tool to retrieve pending client pages for a Business Manager using the Meta Marketing API.

List Pending Shared Offsite Signal Container Business Objects

Tool to retrieve pending shared offsite signal container business objects from Meta Marketing API.

List Pending Owned Ad Accounts

Tool to retrieve pending owned ad accounts for a Business Manager account from Meta Marketing API.

List Pending Owned Pages

Tool to retrieve Pages with pending ownership status for a Business Manager from Meta Marketing API.

List Pending Users

Tool to retrieve pending users from a Business Manager in Meta Marketing API.

List Received Audience Sharing Requests

Tool to retrieve all received audience sharing requests for a business using the Meta Marketing API.

List System Users

Tool to retrieve system users for a Meta Business Manager account.

List Targeting Search

Tool to search for targeting options in Meta Ads Marketing API.

Read Ad Sets

Retrieve ad sets from a Meta ad account using the Marketing API.

Update Ad Creative

Update Ad Creative

Update Campaign

Update an existing advertising campaign using the Meta Marketing API.

Upload Ad Image

Upload an image for use in Meta ad creatives using the Marketing API.

FAQ

Frequently asked questions

With a standalone Metaads MCP server, the agents and LLMs can only access a fixed set of Metaads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Metaads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. OpenAI Agents SDK fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Metaads tools.

Yes, absolutely. You can configure which Metaads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Metaads data and credentials are handled as safely as possible.

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